Wednesday, January 22, 2020

12:00 PM - 2:00 PM
New York City Bar Association 
42 West 44th Street
(Stimson Conference Room)
Between 5th and 6th Avenues
New York, NY 10036

Industry legal marketing veteran, Stefanie Marrone, returns for a deep dive into the world of LinkedIn.  In this workshop, you will learn the tools and tips to build a stronger brand through this popular digital platform.

This program will explore quick and easy actions you can take today on LinkedIn to more meaningfully engage with your connections, strengthen your brand, position yourself as a subject matter expert and generate leads, including, mastering the art of the “humblebrag,” using LinkedIn search more effectively, sponsored posts and LinkedIn navigator and how to adopt a client-centric LinkedIn strategy.

• How to build a strong profile to engage with prospects and clients
• How to use the platform to generate business and new connections
• How to share successes to demonstrate value
• How to use LinkedIn to become a thought leader/subject matter expert
• How to use status updates and notifications to build your brand and drive new business
• Explore how to master the art of the “humblebrag,” use LinkedIn search, sponsored posts and LinkedIn Navigator more effectively
• How to adopt a client-centric LinkedIn strategy

There will be time at the end for a Q&A session for specific attendee questions.

CLM® Application Credit for Functional Specialists: 1.5 hrs (90 mins) Legal Industry/Business Management

CLM® Recertification Credit: 1.5 hrs (90 mins) Legal Industry/Business Management

Please join us for this fun event. 
Click here to register.

Member Fee: FREE
Member Guest: $35
Non-member:  $35

Join the Zoom meeting via the app

https://zoom.us/j/392042118?pwd=QXVPc0xuTVNJVVlQbC9VUGVGanZ5UT09

Meeting ID: 392 042 118
Password: ALANYC0122

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Meeting ID: 392 042 118

Find your local number: https://zoom.us/u/acyJJ96AhM

*Participants will be muted. For the FAQ portion, please use the chat function via the Zoom app to ask questions or email your questions to [email protected].